Kérastase x Gloss Absolu Influencer Event

To celebrate Kérastase during Miami Swim Week, we partnered with the brand to produce an intimate influencer experience leading into the Sports Illustrated Swim runway show. The day began with a salon takeover at Studio D, where guests were invited into a Gloss Absolu-inspired beauty moment designed around shine, smoothness, and pre-show prep. Influencers received hair touch-ups, discovered the hero product lineup, and stepped into a soft, elevated environment that brought the collection’s glossy, feminine world to life. Following the salon moment, guests were escorted to an intimate seated dinner at Claudie, where the experience continued through thoughtful tablescape details, custom menus, branded accents, a step & repeat, and delicious, thematic bites. Designed to feel polished yet personal, the evening created space for connection, content, and celebration ahead of the runway show. The result was a seamless, guest-first brand moment that connected beauty, fashion, and Miami Swim Week through an elevated Kérastase lens.